Every Macy’s store in America to host Toys”R”Us this holiday season
Macy’s has been synonymous with the Christmas season ever since the still popular “Miracle on 34th Street” film premiered in 1947. And if you had kids or had to shop for kids in years gone by, your local Toys“R”Us store was always a must place to stop. Parents who shopped at Toys“R”Us for more than 70 years are still lamenting the closings of those iconic brick-and-mortar stores.
Well, good news for this coming holiday season as Macy’s just announced that the retail giant is bringing back the beloved Toys“R”Us brand “to every Macy’s store in America this holiday season.”
Beginning in late July and rolling out through October 15, the in-store shops will range from 1,000 sq. feet and span up to 10,000 sq. feet in flagship locations in Atlanta, Chicago, Honolulu, Houston, Los Angeles, Miami, New York and San Francisco. The footprint of stores may flex up an additional 500 to 3,000 sq. feet during the holiday season to offer an even wider assortment of products.
The Toys“R”Us brand will come to life in-store with playful colored fixtures as well as hands-on demonstration tables for customers to interact with various toy assortments. The Toys“R”Us shops will also feature a life-size “Geoffrey on a Bench” photo opportunity for families. To celebrate the openings, all Macy’s stores will host nine days of in-store events, beginning October 15 through October 23, which will include family friendly activities and daily giveaways from brands like Barbie®, LEGO and more.
Since last August, Macy’s customers have shopped the expansive assortment of Toys“R”Us products online exclusively at macys.com/toysrus and ToysRUs.com, powered by Macy’s digital and fulfillment ecosystem.
“Macy’s cannot wait to bring the Toys“R”Us experience to life in our stores,” said Nata Dvir, Macy’s chief merchandising officer.
“We hope Toys”R”Us kids of all ages discover the joy of exploration and play within our shops and families create special memories together. The customer response to our partnership with Toys“R”Us has been incredible and our toy business has seen tremendous growth.”
For more information on Toys“R”Us, check out macys.com/toysrus, ToysRUs.com, or follow @macys and @ToysRUs across social.
Posted by Richard Webster, Ace News Today / Follow Richard on Facebook and Twitter
