Kinkiness in America: New sex study ranks each state as to its level of kinkiness

A new research study has been released unveiling the level of sexual kinkiness associated with each U.S. State. Those states deemed the least kinky are being referred to by the study as the “most vanilla state”, with South Dakota being honored as America’s least kinky state, and the most ‘vanilla’ state.

The sexual wellness website, Bedbible.com, analyzed the number of Google searches for various popular sex toys and accessories – including ‘fleshlight’ and ‘anal beads’ – across each state in the last year, to create a ranking. Searches were scaled against local populations to get an interest rate per 100k residents.

South Dakota is named the most vanilla state in America with only 322 average monthly searches per 100k inhabitants. Despite South Dakotans being branded as vanilla, their favorite sex toy is still the ‘fleshlight’, just like 43 other states. South Dakotans are searching ‘fleshlight’ 829 times a month on average – so it seems even the least adventurous in bed enjoy some spice in their sex lives.

Ace News Today - Kinkiness in America: New sex study ranks each state as to its level of kinkiness — *(State flag of South Dakota)*

Second place in the ranking is Idaho, appearing just below South Dakota with only 323 average monthly searches per 100k people; yet the second most vanilla state still searches for ‘fleshlight’ 1,758 times a month on average.

Montana is America’s third most vanilla state, with just 326 monthly searches per 100k people on average. Interestingly, ‘ball gags’ are searched for 189 times a month on average in Montana – arguably one of the kinkiest accessories in the list.

Next is Wyoming in fourth place, with only 342 monthly searches per 100k inhabitants on average. Wyoming searches for America’s favorite sex toy, the ‘fleshlight’, the least out of all the states with 538 average monthly searches.

Mississippi is the fifth most vanilla state, with just 352 average monthly searches per 100k people. Mississippi is the only state in the ranking where the ‘rose toy’ vibrator is the most popular sex toy, seeing 2,538 hits a month on average.

West Virginia is in sixth place for the most vanilla states, seeing just 362 monthly searches on average per 100k residents. West Virginians search for ‘chastity belts’ 488 times a month on average.

Appearing just under sixth place is New Mexico, at seventh in the ranking with only 364 average monthly searches per 100k people. New Mexico’s most popular sex toy is still the ‘fleshlight’, with 2,198 hits a month on average.

In eighth place for the most vanilla states is North Dakota with just 369 monthly average searches per 100k inhabitants. Although both states in the Dakotan territory have landed in the ranking of the most vanilla states, North Dakota citizens are kinkier than their neighbor.

Iowa sits in ninth place of the most vanilla states, witnessing just 370 average monthly searches per 100k residents. Iowans search for ‘fleshlight’ the most out of all the states in the ranking, with 3,268 hits a month on average.

Just securing their place in America’s top ten most vanilla states are Rhode Island and Vermont. Tying in tenth place, the states witness just 371 monthly searches per 100k people. Again, Rhode Island and Vermont’s’ favorite sex toy is the ‘fleshlight’, with 1,028 monthly searches on average in the former and 729 in the latter.

The Ten Least Kinkiest States in the U.S.

Rank	State	Average Monthly Search Volume Per 100k
1	South Dakota	322
2	Idaho	323
3	Montana	326
4	Wyoming	342
5	Mississippi	352
6	West Virginia	362
7	New Mexico	364
8	North Dakota	369
9	Iowa	370
10	Rhode Island & Vermont	371

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A sexual wellness expert from Bedbible.com has commented on the findings: “Our research shows that the US is expected to maintain the status as the most significant region in the world for the sexual wellness market by 2030. This is primarily due to the more liberal policies and attitudes towards sexuality and sexual health becoming more open and progressive.”

“However, our recent study also found that 73% of people agree sex toys are still taboo in society, and 66% believe talking about sex toys is taboo even among friends. Wyoming, Mississippi, and New Mexico are among the states with the least sex toy sales, which is consistent with the study’s findings.”

Leaving the ‘vanilla’ states in the dust, America’s kinkiest state is Georgia, seeing 521 monthly searches per 100k inhabitants. Georgia’s favorite sex toy is the ‘rose toy’ with a staggering 14,293 monthly hits on average, while searches for ‘fleshlight’ are at 12,381 hits a month.

See the complete ranking of kinkiness in the U.S. from the most vanilla states to the kinkier states, below.

Full State Ranking from Least Kinky State to the Most Kinky State

Rank	Row Labels	Average Monthly Search Volume	Average Monthly Search Volume Per 100k
1	South Dakota	2,929	322
2	Idaho	6,258	323
3	Montana	3,657	326
4	Wyoming	1,987	342
5	Mississippi	10,341	352
6	West Virginia	6,423	362
7	New Mexico	7,691	364
8	North Dakota	2,877	369
9	Iowa	11,856	370
10	Rhode Island	4,056	371
11	Vermont	2,403	371
12	Kansas	10,980	374
13	Alaska	2,743	374
14	South Carolina	20,034	379
15	Arkansas	11,724	385
16	New Hampshire	5,403	387
17	Kentucky	17,507	388
18	Maine	5,376	388
19	Wisconsin	23,142	393
20	Oklahoma	16,156	402
21	New Jersey	37,626	406
22	Delaware	4,164	409
23	Louisiana	19,080	416
24	Indiana	28,448	416
25	Minnesota	24,039	420
26	Michigan	42,268	421
27	Hawaii	6,174	429
28	Ohio	50,724	431
29	Pennsylvania	56,429	435
30	Alabama	22,342	440
31	Missouri	27,280	442
32	Nebraska	8,697	442
33	Arizona	32,815	446
34	Connecticut	16,184	446
35	Florida	99,536	447
36	Tennessee	31,746	450
37	Oregon	19,385	457
38	Virginia	39,873	459
39	Massachusetts	32,251	462
40	Maryland	29,133	473
41	Illinois	60,263	479
42	Utah	16,205	479
43	Washington	37,708	484
44	California	190,638	488
45	Colorado	28,876	494
46	North Carolina	52,903	494
47	Texas	149,472	498
48	New York	99,978	508
49	Nevada	16,164	509
50	Georgia	56,837	521
US		1,544,114	462

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(Source: Bedbible.com)

(Methodology: Google Keyword Planner was used to obtain the search volumes of the following terms in each state and the US overall. The search volumes were also weighed against the populations to determine the ranking per 100,000 people.)