Football 2022: Most-watched NFL Thanksgiving Day on record ever

The year2022 turned out to be the most-watched NFL Thanksgiving Day ever.

Buffalo Bills donate $20K to Detroit Lions Foundation for hosting their game vs. Browns 👏🏼 https://t.co/pjK4vmEONt

— Jeanna Trotman (@JeannaTrotmanTV) November 22, 2022

The total unduplicated audience across all three games – Buffalo Bills vs. Detroit Lions, New York Giants vs. Dallas Cowboys and New England Patriots vs. Minnesota Vikings – was 138 million – the highest Thanksgiving total audience on record. The 138 million total unduplicated audience number surpasses the previous high of 126 million in 2016 and is up +34% vs. 2021 (103 million).

The NFL’s Thanksgiving lineup will include the Dallas Cowboys vs. New York Giants (plus Jonas Brothers halftime) and the Buffalo Bills vs. Detroit Lions (with Bebe Rexha & David Guetta). https://t.co/EA3ezXyvub

— billboard (@billboard) November 24, 2022

The average viewership (TV+Digital) across the three games was 33.5 million – the highest Thanksgiving Day NFL average on record. The 33.5 million average viewers surpass the previous high of 32.9 million in 1993 (two games) and is up +6% vs. 2021 (31.6 million).

The Vikings rebounded after last week's debacle vs. the Cowboys with a Thanksgiving night win over the Patriots. https://t.co/OtP03yAOx3

— USA TODAY Sports (@usatodaysports) November 25, 2022

The late afternoon game on FOX between the Giants and Cowboys averaged 42.0 million viewers (TV+Digital) – the most-watched NFL regular season game on record.

See:  Thanksgiving Day 2022 Football: Everything you need to know

(Source: Nielsen fast national viewership and Adobe digital)

Yes, Thanksgiving is about family, food and appreciation of what you have.

But it’s also about watching pro football. https://t.co/sk63MqOMcP

— FORTUNE (@FortuneMagazine) November 24, 2022

Posted by Richard Webster, Ace News Today   /   Follow Richard on Facebook and Twitter